Tiffany & Co.

The one and only

Tiffany & Co.

INTRODUCING TIFFANY T1: A REIMAGINING OF THE ICONIC T BY TIFFANY MOTIF

A statement of power, independence, and the quiet luxury of self-recognition.

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Vittoria Ceretti Tiffany and Co. T1 Campaign and BTS Imagery_compressed1.webp

Brief: ICONIFY the NEW SOLO ‘T’ in the design

STRATEGY: reimaginE self-connection as the ultimate expression of strength, love, and individuality

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Campaign strategy

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COPY

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Video Scripts

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360 SOCIAL

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BTS CONTENT

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Campaign strategy — COPY — Video Scripts — 360 SOCIAL — BTS CONTENT —

For the first time, Tiffany invited women to break free from waiting for a gift.

A campaign that redefined luxury as self-recognition,

not validation.