HILFIGER DENIM
HILFIGER DENIm
3 campaigns. zero paid-media budgets. 1 new social strategist.
CAMpaign 1 | an island state of mind
spring/summer '17 was all about disrupting the expected & making room for one-of-a-kind moments.
CASE FILM | SS '16 | Campaign results
campaign 2 | 24/7 All-access
THis campaign was all about opening up the world of #hilfigerdenim to the fans.
THE SUPERSTARS | Capmaign vid
Catch the LA vibes. Hailey Baldwin and Lucky Blue Smith hit the streets of Los Angeles to show you how to make all-day denim work any time, any place. #HilfigerDenim Shop Hailey's looks here: tom.my/hernewdenim Shop Lucky's llooks here: tom.my/hisnewdenim Know every detail. See every scene.
shots for social | BY INSTAGRAM royalty @BRYANT
360 vid | on-set teaser w/ Hailey baldwin
Forgot behind-the-scene... #HilfigerDenim is taking you into-the-scene. We're super proud to present our first-ever 360 video, shot on-set during our first all-access campaign starring @HaileyBaldwin & @LuckyBlueSmith. New collection drops in two days. Know every detail. See every scene. Join team Tommy and subscribe with us on YouTube ►► http://bit.ly/1ROyu6i STAY CONNECTED ►► GET SOCIAL WITH US!
The SUPERFANS | Shot for Insta by @Bryant eslava
shots for social | BY INSTAGRAM royalty @BRYANT
HERO product vid | DYNAmic stretch Jeans
Laid-back LA living with #HilfigerDenim, Hailey Baldwin and Lucky Blue Smith 🌴🌴🌴 SHOP HER LOOK: tom.my/hernewdenim SHOP HIS LOOK: tom.my/hisnewdenim Know every detail. See every scene. Join team Tommy and subscribe with us on YouTube ►► http://tom.my/youtube STAY CONNECTED ►► GET SOCIAL WITH US!
FOR millenials...
...BY MILLENNIALS
CAMPAIGN 3 | 24/7 live. love. l.a.
for Spring '17 we invited creator NASH grier to set & let the l.a. vibes to the talking.
Sofia richie, anwar hadid & Lucky Blue smith
Join Nash Grier on set for Hilfiger Denim Spring 2017 campaign: Live. Love. L.A as he gets personal with stars Lucky Blue Smith, Sofia Richie and Anwar Hadid.
Denim like never before. Anwar Hadid, Sofia Richie, and Lucky Blue Smith own the streets of LA LIVE. Where will life take them? See more at http://tom.my/newindenim Know every detail. See every scene. Join team Tommy and subscribe with us on YouTube ►► http://tom.my/youtube STAY CONNECTED ►► GET SOCIAL WITH US!
