Salvatore ferragamo

“A Patchwork of characters”

At a punchy get-together in the Italian countryside, a group of international guests find themselves enchanted by the villa, laughter, and their elegant surroundings.

But what's brought them together?

Salvatore Ferragamo is a beloved brand that AIMS to make a splash with younger, global audiences THROUGH their colorful spirit and signature textiles.

As ACD, I co-developed a campaign that spoke directly to the heritage of the brand while delivering that dna in a thoughtful way for new younger elites.

narrowing in on Ferragamo's signature "patchwork" design focus, i created a platform for multi-season storytelling: Patchwork of... Characters / Colors / Culture that could be told across all channels for all markets.