BARE MINERALS

#BAREYOURBEAUTY

Mission: Reimagine the bare minerals brand + Story for a new generation

Role: CD Copy + SOCIAL CAMPAIGN STRATEGY

Strategy:
Reconnect the brand to its clean beauty roots through a modern narrative that celebrates individuality, clarity, and emotional truth.

Developed a full brand book, new tagline, and messaging hierarchy that could scale across global campaigns. Led creative direction and copy for 360° launches that blended story and product education across digital, retail, and social.

COPYWRITING

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PRODUCT NAMING

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SCRIPTS

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SOCIAL CONCEPTS

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COPYWRITING — PRODUCT NAMING — SCRIPTS — SOCIAL CONCEPTS —

Built a new brand platform, tagline, and scalable messaging system to reignite BRAND PURPOSE.

Led creative direction and copy for 360° campaigns that merged story and education seamlessly

restored BareMinerals’ authority as the original clean beauty pioneer, reignited consumer love, and reestablished its position as the benchmark for modern minimalism.

Restored BareMinerals’ authority as the originator of “no-makeup makeup” and the benchmark for clean beauty.