RACHEL+URBACH

Tiffany & Co.

The one and only

Tiffany & Co.

INTRODUCING TIFFANY T1: A REIMAGINING OF THE ICONIC T BY TIFFANY MOTIF

A statement of power, independence, and the quiet luxury of self-recognition.

Tiffany T 2019 ad: T pendant necklaces beside Kendall Jenner in black with a Tiffany blue scarfTiffany T 2019 ad: rose-gold T link bracelets beside a curly-haired model with a Tiffany blue ping-pong paddleAdut Akech with an arm over her head wearing a Tiffany T1 ring and bracelet against a Tiffany blue wallVittoria Ceretti in a black blazer showing Tiffany T1 rose-gold bracelets and rings, behind the scenes with a cameraTiffany T Time Instagram Live series card with a rose-gold T1 ring, every Thursday 3:30pm with Cleo WadeTiffany T1 campaign still: a short-haired model in a black blazer with a star earring and T1 bracelet

Brief: ICONIFY the NEW SOLO ‘T’ in the design

STRATEGY: reimaginE self-connection as the ultimate expression of strength, love, and individuality

Tiffany T 2019 ad: a curly-haired model rests her chin on her hand wearing a gold T bracelet
Introducing Tiffany T1 ad: a rose-gold pave T1 ring bursting through torn white paper over Tiffany blue
Tiffany T 2019 ad: a smiling model in a Tiffany blue headscarf holding the ribbon of a blue box
Collage of four Tiffany T1 campaign images: three models in black and the rose-gold T1 ring
Tiffany T 2019 ad: a blonde model holds a Tiffany blue box lid over one eye, wearing T wire bracelets
Tiffany T1 campaign still: a model with cropped hair raises her arms to show T1 bracelets and rings
Campaign strategy—COPY—Video Scripts—360 SOCIAL—BTS CONTENT—Campaign strategy—COPY—Video Scripts—360 SOCIAL—BTS CONTENT—Campaign strategy—COPY—Video Scripts—360 SOCIAL—BTS CONTENT—

For the first time, Tiffany invited women to break free from waiting for a gift.

A campaign that redefined luxury as self-recognition,

not validation.

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