FERRAGAMO
Salvatore ferragamo
“A Patchwork of characters”
At a punchy get-together in the Italian countryside, a group of international guests find themselves enchanted by the villa, laughter, and their elegant surroundings.
But what's brought them together?
Salvatore Ferragamo is a beloved brand that AIMS to make a splash with younger, global audiences THROUGH their colorful spirit and signature textiles.
Photographer: Harley Weir
As ACD, I co-developed a campaign that spoke directly to the heritage of the brand while delivering that dna in a thoughtful way for new younger elites.
narrowing in on Ferragamo's signature "patchwork" design focus, i created a platform for multi-season storytelling: Patchwork of... Characters / Colors / Culture that could be told across all channels for all markets.
