HILFIGER DENIM — RACHEL+URBACH

HILFIGER DENIm

3 campaigns. zero paid-media budgets. 1 new social strategist.

CAMpaign 1 | an island state of mind

spring/summer '17 was all about disrupting the expected & making room for one-of-a-kind moments.

CASE FILM | SS '16 | Campaign results

campaign 2 | 24/7 All-access

THis campaign was all about opening up the world of #hilfigerdenim to the fans.

THE SUPERSTARS | Capmaign vid

shots for social | BY INSTAGRAM royalty @BRYANT

Hailey Baldwin in a denim overall dress eating fries in a diner, shot for Instagram by Bryant Eslava

Lucky Blue Smith in a navy denim jacket against a red wall, shot by Bryant Eslava

Tray of hot dogs with Pink's loves Tommy Hilfiger written in mustard, shot by Bryant Eslava

Lucky Blue Smith holding an ice pop to his face among palm fronds, shot for Instagram by Bryant Eslava

Woman in a red floral dress standing beside an empty pool under palm trees, shot by Bryant Eslava

Lucky Blue Smith in denim sitting on a wall under a palm tree and blue sky, shot by Bryant Eslava

Lucky Blue Smith shirtless in jeans among palm fronds, shot for Instagram by Bryant Eslava

Lucky Blue Smith in a puffer jacket in a diner booth under a Shakes neon sign, shot by Bryant Eslava

Lucky Blue Smith and Hailey Baldwin in coats against a turquoise breeze-block wall, shot by Bryant Eslava

Lucky Blue Smith seated on tiled steps under Shakes and Sodas neon signs, shot by Bryant Eslava

360 vid | on-set teaser w/ Hailey baldwin

The SUPERFANS | Shot for Insta by @Bryant eslava

shots for social | BY INSTAGRAM royalty @BRYANT

Hailey Baldwin in a denim overall dress eating fries in a diner, shot for Instagram by Bryant Eslava

HERO product vid | DYNAmic stretch Jeans

Woman flashing a peace sign with her tongue out in the back of a car, shot by Bryant Eslava

Group of friends in denim seated on the rim of an empty pool beneath a palm tree, shot by Bryant Eslava

Friends sharing pancakes and sundaes at a diner table, shot by Bryant Eslava

Man in a red B.S. Army sweatshirt leaning against a mirrored window, shot by Bryant Eslava

Four friends in denim in a group hug on an LA street, shot by Bryant Eslava

Three friends seen from behind with arms around each other in an empty pool, shot by Bryant Eslava

Friends crowded around a diner table with pancakes and milkshakes, shot by Bryant Eslava

Three friends in denim run across an empty pool, one carried piggyback, shot by Bryant Eslava

Friends in a diner booth while Lucky Blue Smith stands in an orange puffer, shot by Bryant Eslava

FOR millenials...

Polaroid of three friends in Tommy Jeans leaning on a car under bougainvillea

Polaroid of a woman in a knotted Tommy Jeans tee standing in front of bougainvillea

Polaroid of three women in Tommy Jeans flag tees in front of bougainvillea

Polaroid of a couple in Tommy Jeans posing in front of a shop window

Polaroid of three friends in Tommy Jeans squeezed into the back of a car

Polaroid of two women in denim jackets in the back of a car

Polaroid of a curly-haired woman in a Tommy Jeans tee beside a mannequin outside a shop

Polaroid of a curly-haired man in a denim shirt beside pink bougainvillea

...BY MILLENNIALS

CAMPAIGN 3 | 24/7 live. love. l.a.

for Spring '17 we invited creator NASH grier to set & let the l.a. vibes to the talking.

Sofia richie, anwar hadid & Lucky Blue smith

Hilfiger Denim title slide: 24/7 with Sofia Richie, Lucky Blue Smith and Anwar Hadid

Hilfiger Denim title slide: 24/7 with Sofia Richie, Lucky Blue Smith and Anwar Hadid

Other projects