RIMMEL LONDON
RIMMEL LONDON
LAIRD + PARTNERS | New york, NY
“LONG LIVE THE ONE”
Concepts + copywriting
THE ONLY ONE LIPSTICK | GEORGIA MAE JAGGER
scripts + Studio recordingS
The ONE Lipstick | :30s TVC
The One Lipstick | Digital Teaser
Concept Manifesto
Lipstick. The mark of a woman.
We want vivid, lasting pigment to announce our arrival
and we want a moisture-rich finish that holds its ground.
We want it to complement our natural beauty
but it better not be boring.
We're sick of carrying around a arsenal of single benefit sticks and moisture stealing shades.
With so many waxy imposters ruling the market
It’s time for a revolution.
LONG LIVE the only one.
SCRIPT edits + STUDIO RECORDINGS
