RACHEL+URBACH

KARL LAGERFELD

KARL LAGERFELD

LAIRD + PARTNERS | NEW YORK, NY

STORY CONCEPTS + DIGITAL COPY

THE KARL DAILY |2ND edition

Animated Karl.com emailer: The Karl Daily Spring/Summer 2015, Fashion News Flash, Karl Lagerfeld holding a camera
The Karl Daily front page: The illustrated life of Karl, exclusive interview, with a sketch of Karl drawing
The Karl Daily feature page: Kolor is the new black in rainbow letters above the article
The Karl Daily infographic page Karl by numbers in bold colored numerals
Animated teaser for The Karl Daily: Kolor is the new black, exclusive to The Karl Daily, on newsprint
The Karl Daily page: Get in Karl's head maze, The Karl Kolor Personality Test and a five-day fashion forecast
The Karl Daily page: fashion horoscopes and Watch out! Offenders will be prosecuted, with black watches
The Karl Daily page Fashion News Flash: Throwing shade, Caught red-handed, The rainbow connection, with bags
The Karl Daily page: Choupette chats with Tiffany Cooper, illustrated interview with Karl and his cat

DIgital execution | karl.com

Karl.com web page for The Karl Daily 2nd edition with a grid of street style photos

KARL IS KOLOR | KAMPAIGN vid

Other projects

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