BARE MINERALS

#BAREYOURBEAUTY

Mission: Reimagine the bare minerals brand + Story for a new generation

Role: CD Copy + SOCIAL CAMPAIGN STRATEGY

Strategy:
Reconnect the brand to its clean beauty roots through a modern narrative that celebrates individuality, clarity, and emotional truth.

Developed a full brand book, new tagline, and messaging hierarchy that could scale across global campaigns. Led creative direction and copy for 360° launches that blended story and product education across digital, retail, and social.

COPYWRITING—PRODUCT NAMING—SCRIPTS—SOCIAL CONCEPTS—COPYWRITING—PRODUCT NAMING—SCRIPTS—SOCIAL CONCEPTS—COPYWRITING—PRODUCT NAMING—SCRIPTS—SOCIAL CONCEPTS—

bareMinerals social flat lay of products labeled set, on-the-go and refresh under the line A setting for every occasion

Behind the scenes on the bareMinerals shoot: a camera monitor showing the model on set

Cream bareMinerals sweatshirt embossed with the words Better bare, lit by sunlight

bareMinerals powder compacts arranged around the handwritten line Bare Your Beauty

bareMinerals invitation reading You're invited: celebrate 30 years of clean beauty, with a cassette tape and powder

bareMinerals Bare Your Beauty campaign still: curly-haired model in a denim jacket applying lip color

bareMinerals product shot: primer, foundation, blush and lip gloss on a white ledge in sunlight

Built a new brand platform, tagline, and scalable messaging system to reignite BRAND PURPOSE.

Film-strip frame of a bareMinerals video: close-up of a freckled model with the line Bare Your Beauty

Film-strip frame of a bareMinerals video: BarePro powder compact with the line Better skin with every wear

bareMinerals digital mockup: Instagram post on a phone beside a web banner reading The Ulti-Matte Confidence, 24/7

Led creative direction and copy for 360° campaigns that merged story and education seamlessly

restored BareMinerals’ authority as the original clean beauty pioneer, reignited consumer love, and reestablished its position as the benchmark for modern minimalism.

Restored BareMinerals’ authority as the originator of “no-makeup makeup” and the benchmark for clean beauty.

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