Greywind NYC
Greywind
Crafting a destination dining experience
from concept to identity
CLIENT: RELATED INDUSTRIES
AGENCY: JANE SMITH
CONCEPT - NAMING - STORY - BRANDING
Greywind was conceived as a full-sensory restaurant brand inside Hudson Yards, NYC
Related Group partnered with James Beard Award-winning Chef Dan Kluger & JANE SMITH AGENCY
to bring his vision of a modern Hudson Valley morning to the streets of new york city
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We built a brand identity rooted in sensory storytelling
aligning with Chef Dan’s ingredient-first philosophy and the broader movement toward authenticity and seasonal connection.
The work spanned positioning, naming, and creative direction, culminating in a brand book, website,
and 45+ collateral pieces that unified Greywind and its four adjacent spaces.
Result:
An integrated brand system that elevated Greywind into a standout Hudson Yards destination
earning coverage in The New York Times and Eater and defining a digital and in-person experience that feels both immersive and intentional.
