RACHEL+URBACH

SWAROVSKI

SWAROVSKI

LAIRD + PARTNERS | NEW YORK, NY

B2B & B2C CAMPAIGN ADS | CONCEPTS + COPYWRITING

“BRILLIANT INSPIRATION”

“To promote its loose crystal business and its ingredient-branding program, Brilliant Inspiration, fuses portrait and fashion photography to propose a game-changing vision for the standard industry brand campaign image.”
— crystalblog.com
Charlotte Olympia Dellal in crystal bunny ears and a bow tie, Swarovski Brilliant Inspiration portrait
Charlotte Olympia Dellal subverts the Playboy Bunny ears with her famous Kitty flats.
Edward Enninful in a black suit with crystal insect brooches, Swarovski Brilliant Inspiration portrait
Edward Enninful OBE, W magazine’s Creative and Fashion Director and the visionary behind many runway shows, campaigns and shoots for fashion’s global players.
Kate and Laura Mulleavy of Rodarte in white with crystal jewelry, Swarovski Brilliant Inspiration portrait
Rodarte’s Kate and Laura Mulleavy
Isamaya Ffrench with a paintbrush and scarlet crystals across a model's face, Swarovski portrait
Isamaya Ffrench, Makeup artist to the stars sits with a palette of scarlet crystals daubed across a disembodied model’s head, ELEVATING her craft to an art form.
“It’s a fantastic visual representation of Swarovski’s symbiotic relationships with the world’s top design talents,”
— www.instyle.com
Mary Katrantzou reclining in green embroidered fabric with scissors, Swarovski Brilliant Inspiration portrait
Mary Mary Katrantzou
Thom Browne in a grey suit behind a crystal-covered briefcase, Swarovski Brilliant Inspiration portrait
Thom Browne, the master of impeccable tailoring, is pictured IN a distinctly 007 air—the subtext is: In a man’s world, using crystals is provocative.

CONCEPTUAL + COPYWRITING

Swarovski brand book spread: For the inspired copy beside Alexander McQueen resting on a crystal skullSwarovski Brilliant Inspiration brand book page: Reasons to believe, B2B and B2C copySwarovski brand book spread: Vivienne Westwood holding roses beside a grid of four designer portraitsSwarovski brand book spread: two ad pages, Alexander McQueen with a crystal skull and a couple in crystalsSwarovski brand book page: B2B introduction copySwarovski brand book spread: two ad pages, a designer with hands over his glasses and Vivienne WestwoodSwarovski brand book page: B2C introduction copySwarovski brand book page: ad of a figure in a tuxedo wearing a crystal lace veilSwarovski brand book spread: six columns of copy on design, inspiration, heritage and partnership
Two Swarovski Gemstones ads: a platinum blonde with a gold snake bracelet and a red-haired model in emeraldsTwo Swarovski Gemstones ads: a long-haired model showing rings and a woman in black strapless with an earringTwo black Swarovski Gemstones ads: a purple gem cluster ring and a geometric crystal settingTwo black Swarovski Gemstones ads: an amethyst pave ring and a deep red gemstone ringTwo Swarovski Gemstones ads on cracked white plaster: a crystal watch and a crystal mesh panelTwo Swarovski Gemstones ads on cracked white plaster: a multicolor necklace and a crystal crownSwarovski brand book spread: For the inspired copy beside Alexander McQueen resting on a crystal skullSwarovski brand book spread: Vivienne Westwood holding roses beside a grid of four designer portraitsSwarovski brand book page: B2B introduction copySwarovski brand book spread: two ad pages, Alexander McQueen with a crystal skull and a couple in crystalsSwarovski brand book spread: two ad pages, a designer with hands over his glasses and Vivienne WestwoodSwarovski brand book page: B2C introduction copySwarovski brand book page: ad of a figure in a tuxedo wearing a crystal lace veil

DIGITAL EXECUTIONS | CONCEPTS + COPYWRITING

Swarovski style finder page All eyes on the evening star, with a dial to customize your shine factor

MULTIFACETS MAGAZINE | EDITORIAL CONCEPTS + COPYWRITING

Multifacets magazine cover, Fall/Winter 2015: The New Romantics, model in a blush coat and crystal necklaceMultifacets spread: close-up of a pink and purple crystal statement necklace beside the editor's letterMultifacets contents page with a stack of crystal banglesMultifacets Modern Metallics opener: model in a striped top with a rose-gold clutchMultifacets spread: model in metallic heels with a clutch and a white jacket lookMultifacets spread: rose-gold cuffs with crystal beside a model in profile wearing a drop earringMultifacets spread: model in a white dress beside coiled crystal mesh bangles, a dazzling effectMultifacets Chain Reaction spread: silver and rose-gold chain bracelets and necklacesMultifacets The New Romantics opener: model in a floral coat against velvetMultifacets spread: three models in dark romantic looks with crystal jewelry, vintage design remixMultifacets spread: close-up of a crystal necklace beside two models in blackMultifacets spread: two models with pendant necklaces and rings in a velvet-draped roomMultifacets spread: two models in teal prints beside a statement necklace with a pink crystalMultifacets spread Miranda's Best Wishes: star pendant necklaces and earringsMultifacets spread Fall's fabulous five, Ring me up: model with stacked rings and dark nailsMultifacets spread Bold and beautiful, Bangle mania: model in a leather jacket with stacked banglesMultifacets spread Pendant pairings, Play by ear: model with crystal earringsMultifacets spread Day-to-night sparkle: crystal mesh bangles beside a daytime lookMultifacets spread The power player: silver pendants, rings and sapphire earrings with a model in a blazerMultifacets spread The social butterfly: star pendants and earrings with two modelsMultifacets spread The evening star: crystal mesh necklace and earrings with a model in green velvetMultifacets spread The finishing touch: ruby earrings and a black chain collar, showstopping sparkleMultifacets back cover: stacked rose-gold and silver crystal bangles above the Swarovski logo

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