TOMMY NOW

2 billion impressions. in 2 days.

How a hashtag I wrote became AN ENTIRE platform for a 9 billion dollar brand.

SOCIAL CONTENT STRATEGY + PROGRAM ARCHITECTURE

It’s going to be a multimedia extravaganza. Breaking all the rules and being disruptive in the fashion business,” he said. “It’s sort of a revolution in the fashion industry to create an event that is really not a traditional runway show and it is all about ‘buy now, wear now.’

— TOMMY HILFIGER for Business Insider

#TOMMYNOW | SOCIAL & DIGITAL ACTIVATIONS

TommyNow press kit page: #TommyNow, announcing the September 9 see now, have now runway show

“#TOMMYNOW is the ultimate expression of my brand philosophy, and the show I have always wanted to present.”

— tommy hilfiger

TommyNow press kit page: TMY.GRL, artificial intelligence meets conversational commerce, with glasses icon

TommyNow press kit page: Social commerce copy inside a scalloped red and navy frame

#TOMMYNOW became an instant trademark & platform for the Brand's core strategieS. set to relaunch womenswear with gigi hadid at the helm and announce their arrival into the "See now. shop now." arena, the stakes had never been higher.

TommyNow press kit page: Shoppable livestream, with a sketch of a model in a nautical jacket

days before the launch, our it-girl finally declined to have the a.i. chatbot speak in her name. In 24 hrs i turned over 50+ on-brand solutions to our vp & cmo. they fell in love with "Tmy.grl" saying it was the perfect choice to unite the brand's legacy with its vision for the future.

#TOMMYNOW | THE SOCIAL RESULTS: MEDIA MAYHEM