#TOGETHERTOUR w/ GIGI HADID — RACHEL+URBACH

#TOGETHERTOUR w/ GIGI HADID

OFFICIAL KICK-off for THE 1st ever #TOMMYxGIGI Collection

world tours were made for more than rockstars.

Gigi packed up her brand new #tommyxgigi collection and took the world by storm to introduce it. Influencers, dancers, djs and more, styled it their way to show what a city's signature twist is all about.

First stop? Berlin.

Gigi Hadid poses with a woman in a striped dress against a blue backdrop, Tommy x Gigi tour, Berlin

Blonde influencer in a black dress and white fur jacket against a blue backdrop, Tommy x Gigi tour, Berlin

Influencer in a captain's hat and military-striped jacket leaning back on a white chair, blue backdrop

Influencer in a white blouse seated on a white chair with a handbag against a blue backdrop, Berlin

Influencer in a denim jacket and leather trousers seated on a white chair against a blue backdrop, Berlin

Two influencers in navy and striped Tommy x Gigi knits share a white chair against a blue backdrop

Influencer in a navy printed maxi dress seated on a white chair against a blue backdrop, Berlin

Influencer in a Tommy Jeans denim jacket looking back over her shoulder in a bedroom

Gigi Hadid sticks out her tongue beside a blonde influencer flashing a peace sign, Tommy x Gigi tour, Berlin

Berlin was just the start.

What's up milanO? oh hey Dubai!

Hell yes we're coming for you tokyo!

Don't think we could forget about you Shanghai !

Polaroid of Gigi Hadid with two fans at a Tommy Hilfiger backdrop, held by a hand with nautical nail art

Instagram selfie of Gigi Hadid in red lipstick with a fan, 1.2 million likes

Gigi Hadid reclines on a white sofa against Gigi-patterned wallpaper, tour social post

Gigi Hadid greets a crowd of fans at a rooftop tour event, Shanghai

Gigi Hadid in a green bomber jacket with arms open in front of the Shanghai skyline at night

Gigi Hadid hugs a fan holding a bouquet in a crowd, Tommy x Gigi tour, Shanghai

Instagram post of Gigi Hadid on stage with a microphone beside a cartoon Gigi mascot, 1 million likes

Selfie of Gigi Hadid in red lipstick with a fan, Tommy x Gigi tour

Gigi Hadid among a crowd of fans holding phones and I love Gigi signs

Gigi Hadid with a fan in front of a Tommy Hilfiger backdrop, Tommy x Gigi tour

Gigi Hadid in a pink cafe beside a giant plush cat and colorful desserts, Tommy x Gigi tour, Tokyo

Polaroid of Gigi Hadid and two fans flashing peace signs, Tommy x Gigi tour

Gigi Hadid between two Harajuku-styled fans in front of a pink curtain, Tommy x Gigi tour, Tokyo

Instagram post of Gigi Hadid in front of the Burj Khalifa in Dubai, 1.3 million likes

Gigi Hadid hugs a fan in front of a Tommy Hilfiger step-and-repeat

Gigi Hadid walks a runway through a mall atrium with crowds on every balcony, Tommy x Gigi tour, Dubai

Gigi Hadid in red waves to a crowd holding white balloons, Tommy x Gigi tour, Milan

“They created the hype and then turned it into sales.”

— Business of Fashion

Results slide: 500K visitors to the Tommy x Gigi hub, shown on a laptop and phone

Results slide: new community growth among women 25 to 34 up 182 percent, from 2.6 million to 4.7 million

and to think... this was just the kick-off of the #tommyxgigi CAMPAIGN.

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